The Typical College Essay free essay sample

Every fall thousands of high school seniors stare blankly into their computer screen and ponder the same thing: college essays. The stories of triumph, the stories of hardship, and the stories of significant events begin to flow from students’ brains into their computers one tale at a time. However, what they do not realize is that there are millions of stories like theirs out there, being read simultaneously by college administrators who have more often than not read their story before. The truth is after so many life changing college essays they are typically no longer unique, they are simply common. Administrators say it is the only way for their college to â€Å"look inside the person on their transcript†, so after reflecting what will make me stand out from the crowd of other smart ambitious applicants, I conclude that it is best to just focus on the small details that make me who I am. We will write a custom essay sample on The Typical College Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ever since the age of three my life has been dedicated to my education, my skating, and most importantly my family. My mother was an army child who grew up in three different countries, and my father immigrated to the United States from Costa Rica at age twelve. My parents are my anchor, both of whom consistently support and help me learn from their hardships and obstacles. I have friends from all over the world, whom I have met traveling with U.S Figure Skating and, because of the miracle of I-chat; I am able to talk to them constantly. This past year I competed in three different countries (The Netherlands, Italy, and Belarus), which was certainly difficult when it came to making up school work, but these were life changing moments, that not your average seventeen year old gets to experience. Everyone has flaws, including me. Most of the greatest characters in literature have them. But unlike Macbeth, Odysseus and Victor Frankenstein, mine do not lead to a tragic downfall. We cou ld get into my occasional sarcasm and pessimism; however, it would be irrelevant for they are frequently counteracted by my great sense of humor, overpowering motivation, and sincere concerns for my friends and their issues. I love to help people, and more often then not I am there for my friends before I am there for myself. But there is always the catch, the characteristics that make me different, that set me apart from everyone else. I could talk about the fears I have overcome, the places I have gone, the sacrifices I have made; however, this will make me sound pompous and arrogant, where I am the opposite: humble and modest. No matter which way I write, â€Å"I am the 2008 National Figure Skating Junior Ladies Bronze Medalist† it always sounds self-important, so why would I write it if I would never bring it up in a daily conversation? This is a part of me that I keep separate from my school life even as I juggle a training schedule of four hour a day, six days a week, f ifty two weeks a year, and maintain honor roll status with a semblance of teenage life. My schedule is not exactly common, and may seem hectic to most people; however, it is what I love to do, it is a part of who I am. After so many applications of â€Å"who has changed my life, what I have overcome, and why I have changed,† it all becomes too cliche and monotonous. It seems as though everyone has an exclusive story to tell. So how do the truly unique people of the world, like I stand out? Maybe there is a reason the college essay is called a â€Å"common application† after all, maybe it is the application for those who are common. Because in the end those who are common will always want to be different, and those who are distinct will always search for something a little more humble, and a little more down to earth. I have never really led a typical life like most students, so why change now and write a typical college essay? Instead I have tried to convey you somethi ng about my personality, my brains and my talent, that make me a great friend, student and athlete who stands out from the crowded pile of life defining essays on your desk.

50 Types of Propaganda

50 Types of Propaganda 50 Types of Propaganda 50 Types of Propaganda By Mark Nichol Are you a propagandist? If you write nonfiction intended to persuade, yes, by a broad definition, you almost certainly are. Here are fifty terms for, and definitions of, forms of propaganda, at least one of which such writers will likely employ in a given piece of content. Propaganda (the word is from a New Latin term meaning â€Å"propagating,† synonymous in this connotation with publicizing) has been defined as â€Å"communication intended to shape perceptions, manipulate cognition, and direct behavior.† That’s a broad definition a narrower one would limit propaganda to willful, prejudicial manipulation of information but it helps writers and readers understand that because almost any content can be considered propaganda, they must be alert to the subtext of almost any content they produce or consume. 1. Ad hominem: attacking opponents rather than opponents’ ideas or principles 2. Ad nauseam: repeating ideas relentlessly so that the audience becomes inured to them 3. Appeal to authority: use of authority figures (or perceived authority figures such as celebrities) to support ideas 4. Appeal to fear: exploitation of audience anxieties or concerns 5. Appeal to prejudice: exploitation of an audience’s desire to believe that it is virtuous or morally or otherwise superior 6. Bandwagon: exploitation of an audience’s desire to conform by encouraging adherence to or acceptance of idea that is supposedly garnering widespread or universal support 7. Beautiful people: depiction of attractive famous people or happy people to associate success or happiness with adherence to an idea or cause or purchase of a product 8. Black-and-white fallacy: presentation of only two alternatives, one of which is identified as undesirable 9. Classical conditioning: association of an idea with another stimulus 10. Cognitive dissonance: using a favorable stimulus to prompt acceptance of an unfavorable one, or producing an unfavorable association 11. Common man: adoption of mannerisms and/or communication of principles that suggest affinity with the average person 12. Cult of personality: creation of an idealized persona, or exploitation of an existing one, as a spokesperson for an idea or a cause 13. Demonizing the enemy: dehumanizing or otherwise denigrating opponents to sway opinion 14. Dictat: mandating adherence to an idea or cause by presenting it as the only viable alternative 15. Disinformation: creating false accounts or records, or altering or removing existing ones, to engender support for or opposition to an idea or cause 16. Door in the face: seeking compliance with a request by initially requesting a greater commitment and then characterizing the desired outcome as a compromise or a minor inconvenience 17. Euphoria: generating happiness or high morale by staging a celebration or other motivating event or offer 18. Fear, uncertainty, and doubt: disseminating false or negative information to undermine adherence to an undesirable belief or opinion 19. Flag waving: appealing to nationalism or patriotism 20. Foot in the door: manipulation by encouraging a small gift or sacrifice, which establishes a bond that can be exploited to extract more significant compliance 21. Glittering generalities: applying emotionally appealing but vague and meaningless words to an idea or cause 22. Half-truth: making a statement that is partly true or only part of the truth, or is otherwise deceptive 23. Inevitable victory: assurance of uncommitted audience members and reassurance of committed audience members that an idea or cause will prevail 24. Join the crowd: communication intended to persuade the audience to support an idea or cause because it is or will be the dominant paradigm 25. Labeling or name-calling: using euphemistic or dysphemistic terms to encourage a positive or negative perception of a person, an idea, or a cause 26. Latitudes of acceptance: introducing an extreme point of view to encourage acceptance of a more moderate stance, or establishing a barely moderate stance and gradually shifting to an extreme position 27. The lie: false or distorted information that justifies an action or a belief and/or encourages acceptance of it 28. Love bombing: isolation of the target audience from general society within an insular group that devotes attention and affection to the target audience to encourage adherence to an idea or cause 29. Managing the news: influencing news media by timing messages to one’s advantage, reinterpreting controversial or unpopular actions or statements (also called spinning), or repeating insubstantial or inconsequential statements that ignore a problem (also called staying on message) 30. Milieu control: using peer or social pressure to engender adherence to an idea or cause; related to brainwashing and mind control 31. Obfuscation: communication that is vague and ambiguous, intended to confuse the audience as it seeks to interpret the message, or to use incomprehensibility to exclude a wider audience 32. Operant conditioning: indoctrination by presentation of attractive people expressing opinions or buying products 33. Oversimplification: offering generalities in response to complex questions 34. Pensà ©e unique (French for â€Å"single thought†): repression of alternative viewpoints by simplistic arguments 35. Quotes out of context: selective use of quotations to alter the speaker’s or writer’s intended meaning or statement of opinion 36. Rationalization: use of generalities or euphemisms to justify actions or beliefs 37. Red herring: use of irrelevant data or facts to fallaciously validate an argument 38. Reductio ad Hitlerum: persuasion of an audience to change its opinion by identifying undesirable groups as adherents of the opinion, thus associating the audience with such groups 39. Repetition: repeated use of a word, phrase, statement, or image to influence the audience 40. Scapegoating: blaming a person or a group for a problem so that those responsible for it are assuaged of guilt and/or to distract the audience from the problem itself and the need to fix it 41. Selective truth: restrictive use of data or facts to sway opinion that might not be swayed if all the data or facts were given 42. Sloganeering: use of brief, memorable phrases to encapsulate arguments or opinions on an emotional rather than a logical level 43. Stereotyping: incitement of prejudice by reducing a target group, such as a segment of society or people adhering to a certain religion, to a set of undesirable traits 44. Straw man: misrepresentation or distortion of an undesirable argument or opinion, or misidentifying an undesirable persona or an undesirable single person as representative of that belief, or oversimplifying the belief 45. Testimonial: publicizing of a statement by an expert, authority figure, or celebrity in support of an idea, cause, or product in order to prompt the audience to identify with the person and support the idea or cause or buy the product 46. Third party: use of a supposedly impartial person or group, such as a journalist or an expert, or a group falsely represented as a grassroots organization, to support an idea or cause or recommend a product 47. Thought-terminating clichà ©: use of a truism to stifle dissent or validate faulty logic 48. Transfer: association of an entity’s positive or negative qualities with another entity to suggest that the latter entity embodies those qualities 49. Unstated assumption: implicit expression of an idea or cause by communication of related concepts without expressing the idea or cause 50. Virtue words: expression of words with positive connotations to associate an idea or cause with the self-perceived values of the audience Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Farther vs. FurtherA While vs Awhile35 Synonyms for Rain and Snow

Definition and Examples of Symbolic Action

Definition and Examples of Symbolic Action A term used by 20th-century rhetorician Kenneth Burke to refer in general to systems of communication that rely on symbols. Symbolic Action According to Burke In Permanence and Change (1935), Burke distinguishes human language as symbolic action from the linguistic behaviors of nonhuman species. In Language as Symbolic Action (1966), Burke states that all language is inherently persuasive because symbolic acts do something as well as say something. Books such as Permanence and Change (1935) and Attitudes Toward History (1937) explore symbolic action in such areas as magic, ritual, history, and religion, while A Grammar of Motives (1945) and A Rhetoric of Motives work out what Burke calls the dramatistic basis of all symbolic action. (Charles L. ONeill, Kenneth Burke. Encyclopedia of the Essay, ed. by Tracy Chevalier. Fitzroy Dearborn, 1997) Language and Symbolic Action Language is a species of action, symbolic actionand its nature is such that it can be used as a tool. . . .I define literature as a form of symbolic action, undertaken for its own sake.(Kenneth Burke, Language as Symbolic Action. Univ. of California Press, 1966)To comprehend symbolic action, [Kenneth] Burke dialectically compares it with practical action. The chopping down of a tree is a practical act whereas the writing about the chopping of a tree is a symbolic art. The internal reaction to a situation is an attitude, and the externalization of that attitude is a symbolic action. Symbols can be used for practical purposes or for sheer joy. For instance, we may use symbols to earn a living or because we like to exercise our ability to use them. However philosophically distinct the two are, they often overlap.(Robert L. Heath, Realism and Relativism: A Perspective on Kenneth Burke. Mercer Univ. Press, 1986)The lack of a clear definition of symbolic action in The Philosophy of Literar y Form [Kenneth Burke, 1941] is not the weakness some might imagine it to be, for the idea of symbolic action is just a beginning point. Burke is simply distinguishing between broad classes of human experience, with the intention of confining his discussion to the dimensions of action in language. Burke is more interested in how we craft language into a strategic or stylized answer (that is, in how symbolic action works) than in defining symbolic action in the first place. (Ross Wolin, The Rhetorical Imagination of Kenneth Burke. Univ. of South Carolina Press, 2001) Multiple Meanings The conclusion to be drawn from setting various definitions of symbolic action side by side is that [Kenneth] Burke does not mean the same thing every time he uses the term. . . . An examination of the many uses of the term reveals that it has three separate but interrelated meanings . . .: linguistic, representative, and purgative-redemptive. The first includes all verbal action; the second covers all acts which are representative images of the essential self; and the third includes all acts with a purgative-redemptive function. Clearly, symbolic action includes much more than poetry; and clearly, almost anything from the full range of human action could be a symbolic act in one or more of the senses given above. . . .Burkes almost dogmatic assertion that all poetic acts are always symbolic acts in all three meanings is one of the unique features of his system. His argument is that though any act may be symbolic in one or more ways, all poems are always representative, purgative-redemptive acts. This means that every poem is the true image of the self which created it, and that every poem performs a purgative-redemptive function for the self. (William H. Ruec kert, Kenneth Burke and the Drama of Human Relations, 2nd ed. Univ. of California Press, 1982)

Race, Gender, Imperialism and American History Essay

Race, Gender, Imperialism and American History - Essay Example Historical accounts make it abundantly clear that it is the combination of the three key factors i.e. race, gender, and sexuality that has helped shape some of the major domestic and foreign policies in the United States. This essay looks at how the politics of race, gender, and sexuality contributed in shaping the domestic and foreign policies in America as we know today by exploring the American history and through a comprehensive study of its culture and the identities of the people of color which greatly influenced the country's overall political framework. Race: Causes & History Racism first emerged in the 16th and more specifically during the 17th century when Europeans began enslaving people from Africa as well as the new world. During this period however racism meant that 'certain people who were defined as non-Europeans find themselves ruled and governed by Europeans'. Causes: The key motivation behind it was grounded in economics driven by the motive of profit maximization. The laws that encouraged racism and the racial segregation of people of color were hence developed to enable the whites to use the non-whites as commodities / resources that helped them in achieving their profit objectives. Most of these slaves were hired by the whites to work on plantations since ownership of slaves was regarded as the greatest form of wealth (Racism - A History). The underlying factors that led to the rampant racist attitudes towards the people of color were the inherent fear and apprehension regarding these 'foreign' races. Blacks, for instance, were perceived as half humans and half animals (Racism: A History) while the Native American tribes were perceived as brutes who kill defenseless women and children (Baigell 4). The concept of â€Å"race† during a fair part of the 19th century was defined strictly with regard to the skin color and the individuals were socially categorized in accordance with their respective race with Europeans (whites) occupying the top spot. However, in 1922 in the case of Ozawa v United States the courts ruled that 'the test of race afforded by the color of the skin of each individual is impracticable as that differs greatly among persons of the same race, even among Anglo-Saxons, ranging by imperceptible gradations from the fair blond to the swarthy brunette, the latter being darker than many of the lighter hued persons of the brown or yellow races'. Thus suggesting that racial boundaries cannot be bound by skin color alone and hence cannot be used to racially divide people (Lopez 195). You need a transitional sentence that connects this paragraph to the next. So even though the law exists, racism still prevails at an institutional level. The legal and judicial sy stem in the U.S. had time and again used the law as a tool of racial segregation. One such instance is the case of the manner in which the U.S. used the law to prevent mass migration of Chinese workers to California during the gold rush. The state of California passed its first anti-Chinese laws during the 1850s including the levying of a special tax targeted at the Chinese to dissuade them from flooding American shores in hordes (Bill Moyers Special:

Genetic Counseling Essay Example | Topics and Well Written Essays - 250 words

Genetic Counseling - Essay Example A victim child for example loses sight, cognitive ability, and ability to respond to the environment. It is caused by the child’s body’s inability to secrete â€Å"hexosaminidase-A† enzyme that leads to excessive accumulation of lipids in brain cells (Genome, 2011, p. 1). The disorder can be detected from a child’s physical and cognitive deterioration such lost sight and hearing, â€Å"dementia, seizure, and an increased startle reflex to noise† (Ninds, 2011, p. 1). There is currently no treatment for the disorder though supportive care may temporarily sustain a victim’s life. Victims however die before attaining five years (Ninds, 2011). Identification of the disease in a child means that both parents recessively have the disorder. This however only implies a 25 percent chance of having a sick child because the disease is only effective if a child receives dominant defective genes from both parents (Ncbi,

Participatory Action Research Essay Example for Free

Participatory Action Research Essay The youth group was started in 2004 after the youths realized something was going wrong in the community and they were the right people to rectify the situation. They then came together and registered with the Ministry of Culture and Social Services Youth Affairs. It’s a non-profit making organization whose purpose is to address the needs of the youths and to improve the living standards of the community. The group brings together youths of both genders and has no ethnic or racial barriers as it believes youths from whatever background experience the same problems and must come together in order to solve them. Majority of the youths are trained in various fields of education and so it’s a pool of educated young men and women committed to be difference makers in other people’s lives. Currently the group has thirty five fully registered and active members but there is room for more members to join them. Since its formation, the group has provided their voluntary services beyond area of operation to improve the well being of the community. Their areas of activities include youths and community mobilization and awareness on HIV/AIDS, Sexually Transmitted Diseases (STDs), guidance and counseling services, education on income generating activities, youth and community education on alcohol and drug abuse, education on leadership and administration, planning and accountability, tree planting exercise and offering voluntary services for the well being of the community. The group is seeking to address the most pressing needs that are affecting them and the community where they are living. These pressing need collaborative efforts as they cannot be solved by the community alone as they need technical expertise and some substantial funding. These needs were prioritized according to their impact in the community and they include; the high unemployment rate among the youth, gender disparity due to the culture, and idleness among the youths leading to irresponsible youth behavior, high infection rate of AIDS and other venereal diseases, drug abuse, poor farming methods leading to food insecurity and afforestation problem.. The members agreed that they had the brains, knowledge and skills and if put together and shared will bring a big change among the group members, other youths and the community at large. Though they have had challenges especially from the elderly community members when discussing on sexual issues, the group is committed to continue working until they have attained their set objectives. Their services to the community have effected some positive changes, which have commended by the community members. The group also works with other major stakeholders who have been helpful to the group in terms of training and financial support. These include the Community Based Organizations, Non-Governmental Organizations, Religious Organizations, Society and the Government to improve the living standards of the community. These stakeholders have been very helpful to the youth group because they have been offering training without charging them any fee, giving the youths some incentives as well as the community and funding their projects at some level. They have been able to work with the group since it was started and have promised they will continue working with them as long as keep the agreement with them. The possible research question that could be answered if the researcher collaboratively worked the major stakeholders is to find out whether their input into the group has had and positive impact to the youth group and to the community. This research question will be a guide to getting some critical information which will be used by the group to improve on the areas that they are not performing well (The research question could be as follows; What has been your input to the group and has it had any impact to the group and to the society? ) The benefits of doing the work the researcher is proposing is that it could again help the group to be able to identify their weakness and then find out solutions for them. It will also open another door for them to meet other partners through the researcher who will pump in some more useful input to the group. Through their interaction with them some critical issues may rise which could not have been solved, but it will be an opportunity to solve them. In one way the group could be advertising or selling itself and what they are undertaking through these formal discussions as the contents of the discussions will be published somewhere, which will get some support for the group. This could be beneficial to the group and to the researcher as he/she will be able to learn more about how groups work. As concerns to the ethical issues, the protocol has to be followed and the group has to be consulted first before anything happens. There should be respect for the group and any information about the group should be kept secret as it is. The researcher should make sure that he/she work within the guidelines of the group and should she/he need any information should follow the right channels but not go to public and tell the public about the group against their wishes References Luft, J (1984). An Introduction to Group Dynamics (3rd Edition). Mountain View, CA: Mayfield Toseland, R Rivas, R. (2005) Introduction to Group Practice, Allyn Bacon. New York.

Do Not Go Gentle Into That Good Night, by Dylan Thomas Essay -- fight

Dylan Thomas was born in the Britain in 1914. He was a Welsh poet and writer who wrote exclusively in English. According to Poets Organization,† His father was an English Literature professor at the local grammar school and would often recite Shakespeare to Thomas before he could read† (1). The home education developed his writing style which led him to have his first piece of work published in 1925. The poem,† Do Not Go Gentle into That Good Night† was written by Dylan Thomas in 1945 during the last illness of his father's life. Thomas addressed this poem to his father whose eyesight and general health were failing. He expresses a powerful message about the flight and passage of death in his poem. Meanwhile, he begs his father to fight against the darkness which is taking over and leading him into the afterlife. In this villanelle form poem, through the use of the metaphor language and images, especially the parallelism, writer gives examples of wise men, goo d men, wild men, and grave men to his father who was dying at the time this poem was written and also tires to convince his father to fight against the coming death. Thomas thinks a man who is dying in an old age should not die quietly, but fight with death until the last second. He begins the poem with second-person point of view and constantly reminds readers not to go gently into death and darkness, but rather to fight with them. To express the death and darkness, In the first stanza, Thomas uses a metaphor in which day represents life, night represents the afterlife and close of day represents the moment of death,† Do not go gentle into that good night,†¦, at close of day†(line 1-3). The first line of the poem is also a refrain. To makes reader notice this sentence, wri... ...getic, warm, intimate acts. â€Å"Fierce tears† images passion in nature. Thomas hopes that his father can fight with death. He also asks him not be indifferent or accept death mildly. Life is limited; therefore we need to fight to do the most and the best things without any doubting. Even when we face with death, we also need the passion to live, no matter what the result is. So the poet naturally prays his father to fight with death again in the last stanza, â€Å"Do not go gentle into that good night, Rage, Rage, against the dying of the light† (line 18-19). The cycle of life and death formed a constant underlying theme in this poem. Thomas once brings readers into the darkness and death meanwhile, makes readers understand the meaning of life and death. Even at the end of life, everyone should attempt to "burn" with life, to "rage against the dying of the light". Do Not Go Gentle Into That Good Night, by Dylan Thomas Essay -- fight Dylan Thomas was born in the Britain in 1914. He was a Welsh poet and writer who wrote exclusively in English. According to Poets Organization,† His father was an English Literature professor at the local grammar school and would often recite Shakespeare to Thomas before he could read† (1). The home education developed his writing style which led him to have his first piece of work published in 1925. The poem,† Do Not Go Gentle into That Good Night† was written by Dylan Thomas in 1945 during the last illness of his father's life. Thomas addressed this poem to his father whose eyesight and general health were failing. He expresses a powerful message about the flight and passage of death in his poem. Meanwhile, he begs his father to fight against the darkness which is taking over and leading him into the afterlife. In this villanelle form poem, through the use of the metaphor language and images, especially the parallelism, writer gives examples of wise men, goo d men, wild men, and grave men to his father who was dying at the time this poem was written and also tires to convince his father to fight against the coming death. Thomas thinks a man who is dying in an old age should not die quietly, but fight with death until the last second. He begins the poem with second-person point of view and constantly reminds readers not to go gently into death and darkness, but rather to fight with them. To express the death and darkness, In the first stanza, Thomas uses a metaphor in which day represents life, night represents the afterlife and close of day represents the moment of death,† Do not go gentle into that good night,†¦, at close of day†(line 1-3). The first line of the poem is also a refrain. To makes reader notice this sentence, wri... ...getic, warm, intimate acts. â€Å"Fierce tears† images passion in nature. Thomas hopes that his father can fight with death. He also asks him not be indifferent or accept death mildly. Life is limited; therefore we need to fight to do the most and the best things without any doubting. Even when we face with death, we also need the passion to live, no matter what the result is. So the poet naturally prays his father to fight with death again in the last stanza, â€Å"Do not go gentle into that good night, Rage, Rage, against the dying of the light† (line 18-19). The cycle of life and death formed a constant underlying theme in this poem. Thomas once brings readers into the darkness and death meanwhile, makes readers understand the meaning of life and death. Even at the end of life, everyone should attempt to "burn" with life, to "rage against the dying of the light".

Pizza Pan Business Plan Essay

P ? ? ? ? izza Pan is an Australian Company, has developed two new styles of frozen pizza that is lite-cheese, single size whole meal pizza and a jumbo, topping-plus pizza. Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. As a marketing manager, we are required to: To outline possible marketing goal for Pizza Pan in promoting these new products. To identify and analyses target markets for these two products. To develop a marketing mix for ONE of these product. To develop an appropriate competitive marketing strategies for Pizza Pan ? In order to outline possible marketing goal for Pizza Pan in promoting these new products. So fast food is one of the world’s largest growing food types. As such Pizza Pan is also one of the well known companies in frozen pizza. This has currently developed two new styles of frozen Pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. As all of us knew, Malaysia which is a multicultural country which populate by more than 2. 8 million people and they loves experiencing new products and specially food and this country surrounded by hyper-competitors, yet Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. Obviously in order to promote these products effectively and efficiently the company needs planning ahead the marketing goals and strategies. Since Malaysia population was 28,728,607 during July 2012. Meanwhile there are 28,728,607 people on Malaysia, out of 29. 6% of Malaysian was 0-14 years old; 65.4% who are in 15-64 years old and there are also over 5% of Malaysian are 65 years old and above. Refer to the index shown; we had decided the goal of Pizza Pan is within one year 80% of Malaysian will get know Pizza Pan. We set the goal at 80%, there are 29. 6% of people are 0 to 14 years old in Malaysia let ignore the baby so we minus out 15 % on the group of age in 0 to 14 year olds so it will be 14. 6% of people who are in 9 to 14 years old. When added up with the group who are in 15 to 64 years old, 65. 4% + 14. 6% there are 80%. Now 80% of Malaysian there are all who can have Pizza or who love Pizza. It’s because baby who just born will not able to enjoy Pizza Pan and People Who over 65 years old will not like fast food or less although when they are young they like to have it. So we decided to minus out this two group therefore Pizza Pan has specific segments to achieve. Then, another goal would be associative in promoting these new Pan Pizza. One of it is to become the market share leader of frozen pizza products amongst its other competitors. Due to that creating customer’s awareness is also another important goal in promoting these new products. Whereby the company is aiming of rising up to 80% awareness towards these products and beat the rest of the competitors. In simple word, Pizza Pan Company also aims in retaining new customers into long term customers. With this, sales of the new product can be increased due to excellent brand image, attractive advertisement, showing the temptation to eat the product which has been positioned in consumers mind and their willingness to spend the money or experience new products on how creativity of the product can meet their satisfaction comparing to the standards favor of frozen pizza. In brief, we expect customers be aware of these new products in the market. For instance, during the first promotional period of these products, we are targeting the sales of RM2 billion for the frozen pizzas with low price strategy to gain the market share during the growth of life-cycle. In addition achieving true and loyalty customers towards the products is also our objective. In order to be â€Å"first among equals† in a category, the company needs to be more innovative by designing more alternatives selection for consumers. Besides, the company needs to promote the category brand first after only individual brand. Due to promoting frozen pizza it has an advantage like promotional saying â€Å"let frozen pizza refresh you today†, â€Å"Eat fresh anytime frozen pizza†, â€Å"Instant pizza, frozen pizza† â€Å"Ready to eat any time† etc†¦. ? In order to identify and analyses target markets for these two pizza products target markets for Pizza Pan Company are demographic, geographical, psychographic and behavioral. The company is intending to promote the two new products into the selected target markets. This would be metropolitan cities such as Kuala Lumpur, Johor Bahru, Selangor, Penang etc†¦ From the demographic market point of views, Pizza Pan Company is targeting for the highest expiation of consumers which are between 18 to 48 years of age and the expiation is starting to drop at the starting ages of 49 for the people. Besides, the company is not fixing the gender of consumers of selecting the products. Demographic speaking, the company is targeting for the single and married people who are like main customer for the company. It can be easy for the people who are individuals or even working marriage couples who are likelihood to consume frozen pizza and having busy life style and have to prepare meals for themselves. So it’s time consuming and full satisfaction for busy people. Moreover it will also ease the burdens of parent as even children can prepare their own meals in a very safe way. Not only income and occupation of consumers are included in the demographic market. For example, a person who is holding the high-position in the rapid changing world, can means he/she is high income earner who has to responsible with amount of workloads through working against its time. Hence, they are encountering frozen pizza is fast food and best convenient option for them to work through their days. Besides, the company is targeting for the Englisheducated students who are more likely to follow the western style by consuming frozen pizza as their priority frequent meal whereas Chinese -educated students are preferred in consuming flour products as their elementary needs such as rice. Since Malaysia is multicultural country and comprising of variety race with different religion. Therefore, Pizza Pan Company is taking into consideration of religion respects as their target market. As a result, two new frozen pizzas are promoting but restricting with no pork contents, namely â€Å"Halal† in order to be available for Malaysian consumers. Also, the young generation has becoming the target market to focus on nowadays. Owing to the lack of responsibilities that teenagers have and the lack of home cooked meals whiles home alone, along with current trends of impatience youngsters that everything must be â€Å"simple and fast†, thus frozen pizza is a quick alternative for meal. The geographical target market for the company is Malaysia. The company is targeting for the metropolitan such as Kuala Lumpur which is the capital of Malaysia and Penang as the second high population area. Johor Bahru with high population and the people who works in Singapore, so basically they don’t have time to cook or even eat outside food. However, the company would only develop the two new products to other urban area and rural area when the company’s see some progress or growth in economic situation. Besides that, it is also due to the reason that rural area people spending power is dependable on their own economic growth. This is generated in a traditional way for many decades instead of spending on a new product. Moreover, the new products are available in shopping malls, grocery shops and even schools. Another target markets owing to psychographic is individuals who value their health and diet. They are those who have a fast-paced life and don’t seem to have much time on their hands. They are those who find it difficult to fit in something health for lunch as anything that is â€Å"fast† is fast-food. For example, frozen pizza is quick, easy and delicious at the same time can have for lunch. The home oriented is the people who are willingly to stay in the house rather than hanging out for their lunch or dinner. Besides, target market to focus on for Pizza Pan is all social class can enjoy the frozen pizza as it is economical for everyone. With the outgoing and energetic personality individuals are on the list of target market because they might curious to come across of how delicious a new frozen pizza can be. The target markets for behavioral segmentations are benefits, usage status and attitude towards product. Attitude towards product is the emotional response in which positive attitude would affect the usage and loyalty status to a company. If the new frozen pizzas are meeting the customer’s satisfaction, hence new consumers would insist of consuming the pizza by shifting to the regular consumers. In order to benefits the on diet or health conscious consumers, Pizza Pan is designing the light-cheese, single -size and whole meal pizza with adequate nutritious guaranteed on the package. Moreover, the advantages of new frozen pizzas are only to be cooked in just 5 minutes. It would beneficial busy workers who are working around the clocks to be fast and convenient for their time efficiency yet economical for their livings in the rat race world. ? In order to develop a marketing mix for ONE of the products. The marketing mix is primarily made up of four variables and they are 4p’s which is Product, Place, Price, and Promotion. The marketing mix is often described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market . The type of place channels used by Pizza Pan is the direct channel. The direct channel is successful when there is a very large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Pan uses two different methods of selling its products directly to the market. The first method of place used by Pizza Pan is free delivery as supplier’s . The Company would supply their products to wholesalers, retail chains, supermarkets and online but with certain amount of purchase or even small neighborhood grocers for their mass selling. The advantages of using the method are a lower search cost or easy to find for our consumer. Consumers will not have to search the lengths of the earth to find our product. Basically they could find it anywhere. Another method of distribution is for consumers to dine-in especially those who are travelers can go to the highway recreational stands or even conveniences stores like 24 hours Seven-Eleven shop to purchase the fresh from oven frozen pizza. It can mean convenient as â€Å"quick† and â€Å"take-away† products for the travelers eager of reaching the destination. Product Pizza Pan should offer a new product called â€Å"The Deluxe Plus† pizza. â€Å"The Deluxe Plus† is a light-cheese, single-size, whole meal pizza which is the alternative choice for the health-conscious who is on diet with light cheese content pizza along with the current trend that â€Å"slim is beautiful† for female who is likely to consume whole meal foods rather than origin flour foods. This new pizza will have many different competitive advantages. The first competitive advantage of â€Å"The Deluxe Plus† is dietetic food concerned for consumers. The second competitive advantage is the whole meal pizza which is in reasonable price and single-size than any other pizza on the market which is a jumbo pizza. In simple words, it would be a waste for an individual finish the pizza on time. Thus, â€Å"The Deluxe Plus† helps for cost-saving. Another competitive advantage is the Pizza Pan brand name. Pizza Pan has built an international brand name which means quality products. Since Pizza Pan will be introducing â€Å"The Deluxe Plus† customers will automatically think this is a high quality product. The final competitive advantage is that this product will be the special designed pizza to target Malaysian youth. â€Å"The Deluxe Plus† will target young generation or people between the ages of 18 and 48. This market purchases a lot of pizza each year, but very few pizza restaurants actually target them. It will be introduced on Rtm1, 2, 3, 8TV channel. During the introduction stage of the product life cycle, Pizza Pan will try to establish a market for the product and persuade early adopters to buy. â€Å"The Deluxe Plus† is expected to begin and declining the purchase intent after one year on the market. Pricing strategy plays an importance role too because it affects both revenue and buyer behavior. The retail pricing strategy allows Pizza Pan to charge a price that is lower than the competition, in order to promote the frequent sales since the market of the demand of suppliers and consumers are elastic. Customers are price sensitive and the quantity demanded will increase significantly as price decline. Therefore, several sales promotions and coupons will be used to lower the price below those competitors. For example, Pizza Pan is offering free pizza on purchase on two pizzas on special occasions like Chinese New Year, Deepavli or Raya holidays etc†¦ The high or low pricing strategy has several advantages. Firstly, pricing strategy will help to segment the market. Different groups of customers are willing to pay different prices for the same product. Pizza Pan is enabling to sell â€Å"The Deluxe Plus† to the consumers who are â€Å"first-come-firstserve† with economical price. Customers will be able to try something new when they purchase â€Å"The Deluxe Plus† and this exciting experience may bring those customers back to purchase other products. The main theme that will be used to promote â€Å"The Deluxe Plus† is youth. Since Life brand of tomato, chili or BBQ sauce is becoming the non-substitute items for Pizza, therefore it will be included in promotions like KFC. The main promotion will be a coupon to purchase â€Å"The Deluxe Plus† and receive a bottle of sauces which includes many favors. The objectives of this promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers; This promotion will be distributed mainly by mail, but also by fliers on college campuses or supermarket malls in order to reach the target market. â€Å"The Deluxe Plus† will be published in the newspapers or magazines that are popular with the target market such as STAR, New Straits Times, Woman weekly, Apartments post box and Seventeen. Although advertisements are not cheap, Pizza Pan is an Australian company who is preparing the financial resources to advertise. The young people will then eat â€Å"The Deluxe Plus† with their favor sauces. There will also the teaser banners will be bought to be displayed on bus stops, lampposts or even the Billboard announcements will be placed wherever on the highways for the travelers to notice it. Thu, the advertisements campaign can create awareness of the new product in the target markets. ? In order to develop appropriate competitive marketing strategies for Pizza Pan, Pizza Pan has tough competitors such as Pizza Hutt, Dominos, Barista, Papa John’s, Subway and many others. Hence, there are several competitive marketing strategies that are developed in order to compete with them. Our main intention is to be overall cost leadership, for offer lowest price to the consumer. We are also planning to practice differentiation by offering products with unique customers benefit or features which is not available from the competitive offerings. For instance the â€Å"The Deluxe Plus† which is a health concern product. We want to create a unique selling proposition that gives a real competitive edge Pizza Pan’s business growth strategy starts with a strong competitive positioning strategy in the marketplace there will discounts offered as a part of a grand opening campaign. Moreover we should watch on over competitor’s strategies too whatever they apply for their product we could plan for it too. Such as Pizza Hutt is offering buy one get one free so pizza pan could work on that too. Then, product leadership is also another strategy as we aim in leading in frozen pizza In Malaysia. Hence, before leading in we have to enter the new global markets; we also intend to create a local partnership with Malaysian businessman. For example, Pan Pizza that originated from Australian company would identify local partners in Malaysia like share holders in food industries so that it will be easier for them to markets the new variety products in Malaysia. This is because local partners know on how to attract their country people and to bring these products to customers as they can receive a good response. Another marketing strategy would be balancing customers and competitor orientations. In specific, we focus on being market centered company. This actually focuses more on customer’s development in designing strategy. Whereby strategies that can increase products availability and promotion in existing markets. To enter new global markets, the we would make a sponsorship within targeted countries. For example Pizza Hut is an American restaurant chain International franchise having their store locations in Malaysia and they achieve their goals and objective of their company like sponsoring shirt for English football club or become a part time sponsor of Galaxy M. Thus, we would also sponsor for Malaysian tennis or squash team during tournament. Finally, a small-scale trial can be a good way of testing a marketing strategy without committing to excessive cost. Whereby, a SWOT analysis would be carried out that includes strength, weakness, opportunities, threats. As for strengths, Pizza Pan is known for personal and flexible customers and service, depth industry experience, creative yet practical product designer, the use of highly flexible and efficient utilizing direct customer’s sales and distribution, varied menu items for broad appeal, high/consistent quality, and strong advertising marketing promotion. Then, weaknesses of lack of an established reputation of frozen Pizza in Malaysia, In conclude, promotion methods used by Pizza Pan tend to create product awareness amongst its new consumer in frozen pizza market. As mentioned earlier segment of the market that we have targeted is a very diverse group whereby promotion of the product has to be done in a very diversify style and unique. It is also believed that â€Å"The Deluxe Plus† will bring Pizza Pan a great success by using effective marketing mix strategy which may even consume high cost in its promotional campaigns but, however we strongly believe that, our potential product will cover the cost and gain maximum profit. http://en. wikipedia. org/wiki/Demographics_of_Malaysia http://www. pizzapanonline. com/ http://en. wikipedia. org/wiki/Pizza_Pan http://www. marketingteacher. com/lesson_marketing_mix. htm http://www. markedbyteachers. com/catalogsearch/result/index/? http://in_defense_of_frozen_foods_9907348. html http://www. quickmba. com/marketing/mix/ Uk marketing uni. Kotler & keller,(2006),marketing management.

Jealousy and Isolation in Beowulf

Jealousy and Isolation in Beowulf When one has been excluded from a group for a long time, it can often lead to feelings of contempt, and a need for revenge. This is the case with the monster, Grendel, in Beowulf, by John Gardner. Grendel feels excluded from humans in general, because he cannot understand them. He feels as though he does not belong to a community, because he has been living alone with his mother for such a long time. Overall, it is the combination of many different types of exclusions that pushes Grendel to become such a cruel, hideous beast with a hardened heart and a thirst to kill.Grendel is where most of the description of this monster is located. It is said that Grendel swam across a lake of fire snakes to reach human civilization. Here, he observes human civilization from up close, and he does not understand what he sees. He feels very different from those living in that society. In addition, Hrothgar becomes king and is given power and riches. He even builds a giant meadhall called Hart. Grendel is drawn in, discovers the Shaper, and becomes more curious. However, after a visit to the dragon, also an outsider, Grendel’s mind is changed because the dragon makes all these things sound so undesirable.Talking to the dragon was the turning point for Grendel, and soon after, he becomes filled with rage and starts raiding Hart and harming the people inside. â€Å"His misery leaped / The seas, was told and sung in all / Men’s ears: how Grendel’s hatred began, / How the monster relished his savage war / On the Danes†¦Ã¢â‚¬  (lines 64-68). This proves that it was Grendel’s original longing to belong that made him this way. It is very likely that Grendel would not have become such a horrible monster if it had not been for his feelings of jealousy.It is always hard to feel different and not accepted, and that is exactly how Grendel feels. Throughout the rest of the story, Grendel takes out his anger and wrath on se emingly innocent people, but there may be more to the story than what appears on the surface. These peope could have helped and included him, instead of letting him watch from the outside looking in. Jealousy drives people to do crazy things, and in Grendel’s case, jealousy of power, money, and acceptance are what make him change into a terrifying, cold-blooded killer that needs to be stopped, eventually, by Beowulf.

Why Healthcare Jobs Are On The Rise

Why Healthcare Jobs Are On The Rise The health care industry is booming and will continue to do so for the foreseeable future, offering good pay and job security. The expansion in health care jobs is due to several reasons. Those interested in pursuing a career in the healthcare field can find many opportunities for employment. The reasons for an increasing number of workers in the field is twofold. SEE ALSO:Â  Top 5 Overlooked and Rewarding Healthcare CareersIncreasing Job Opportunities in Health CareAccording to the U.S. Bureau of Labor Statistics, the need for qualified health care workers in different sectors will increase by 19 percent by 2024. There are already 18.9 million individuals employed in the healthcare field, which is almost four million more than in 2005. This increase in the need for healthcare workers outpaces all other professions. Healthcare workers, as an average, also show a higher median income than other professions.America’s Aging PopulationSince the baby boomer generation started reac hing the age of 65 several years ago, the number of older Americans who require health care services has increased exponentially. In addition, life expectancies have jumped considerably. By 2050, men are expected to live to 80 and women to 86, according to Everyday Health. This increase of the number of senior citizens with longer lifespans adds to the need for health care workers across the board. In addition, as current healthcare worker retire, replacements are needed. From senior retirement homes and nursing centers to physicians, pharmacists, rehabilitation services and other workers, opportunities will expand for health care positions.More People Have Health InsuranceThe Affordable Care Act has allowed millions of persons to enroll in health insurance plans. Medicaid has also expanded in many states, allowing those previously without health insurance to be covered. Individuals can no longer be refused insurance coverage due to pre-existing conditions. This expansion lets many previously uninsured individuals seek health care treatments and adds to the need for healthcare workers.Health Care JobsAlthough all healthcare jobs are expected to grow over the years, the following jobs were chosen as some of the best jobs for growth outlook by 2022, according to a 2015 report on one website that rates jobs. These include audiologist, expected to grow by 34 percent, dental hygienist by 33 percent, dietician by 21 percent, physical therapist by 36 percent and medical records jobs by 22 percent. Other healthcare jobs are following suit in hospital, clinic and physician offices, home healthcare, nursing and assisted living situations and other areas.Healthcare jobs are growing, and it can be a good time to get into these professions for steady employment in the future. TheJobNetwork conducts job searches for you and sends listings to your email in the form of alerts, so you can choose the right job for you. All you do is fill out your qualifications and job interest s to sign up with TheJobNetwork, and you are on your way to a new job.

The Truth About Social Media Auto-Publishing And Your Brand

The Truth About Social Media Auto-Publishing And Your Brand Lets face it: There is a right and a wrong way to pre-publish social media content. As you scale your content marketing, one of your goals is to get your content  into the hands of your audience. But it can be tough with limited resources. Social media is a lot of work. Thats why brands use third-party apps to manage  their social media content. It runs in two directions: publishing out and conversations in. Its 24/7. Using a third-party app allows you to schedule content to automatically publish at a specific time so that some of that load is shifted to when you are most able to handle it. The Truth About Social Media Auto-Publishing And Your BrandYet the very idea of social media being social seems to belie the idea of using automation. After all, its supposed to be social. But you can use tools to schedule and pre-publish your social media content in a way that is effective. And appropriately  social. 3 Approaches To Pre-Publishing Your Social Media Content For our discussion today, pre-publishing is any social media content that you didnt publish the moment before it went live. A planned, human approach for scheduling your social media posts ahead of time is the best and only acceptable option. Pre-publishing social media content  is usually done with a third-party tool instead of on the network itself. But some social networks, like Facebook, do allow you to schedule your content ahead of time on their network without needing a third-party tool. Pre-publishing can be done in two ways: Human planning. Based on a carefully planned and executed schedule, controlled and created by a human being, the only thing that is automated is the actual publishing of the content. Non-human algorithms for auto-publishing.  Completely automatic with publishing schedule and dates determined by  the tool being used. Very little, if any, planning is used to determine when, what, and why content is published. Scheduling or pre-publishing content is not the same as auto-generating or auto-publishing content (which we will briefly touch on later). When it comes to scheduling or pre-scheduling, you can use your own content or the content of others, to some degree of success. Auto-publishing is often associated with automatically generated content that is often a big no-no. With all of this in mind, there are three approaches to pre-publishing social media content. 1. Pre-publish your own social media content. You must share your content more than once  if you want to get the results your content  deserves. And, unless youre going to wake up each day with a plan to systematically publish old blog posts throughout the day, youll very likely turn to pre-publishing your social media content. Share your content more than once to get the results your content deserves.Pre-publishing your own content to social media is perfectly fine, as long as you have a plan for scheduling that content. You can  plan to share your content more than once across various social networks. By using a planned pre-publishing technique for our social media content, you can  increase both social shares and traffic to your content. Pre-publishing your own social media content  based on a solid plan is the best way to make sure you actually keep sharing your existing  content. If you rely on yourself to remember to publish content to social media, good luck. Solo bloggers, especially, know how hard it is to keep up with a robust social publishing plan without the help of tools that automate your overall plan. Are tweet old post auto-publish solutions a good idea? There are times when pre-publishing your own social media content doesnt work. Thats when its done without a plan- auto-publishing with robots. For example, there are WordPress plugins that automatically tweet out your old blog posts. Ive used them myself. It takes a while to figure out the best automated settings and, for my lucky Twitter fans, I got it wrong for about a week. They got an unfortunate heavy dose of random posts- an onslaught, if were being honest- before I realized it. But I figured tweaking the settings ought to fix it. After all, I wanted to share my existing  content,  and auto-publishing  seemed like the easiest method with the least amount of effort necessary. The thing was, some of my old content wasnt really worth sharing again. But an automated old-post tweet system doesnt know if its auto-tweeting gold or a real stinker. An automated old-post tweet system doesnt know if its auto-tweeting gold or a real stinker.And a Twitter feed that also publishes to your Facebook feed means youll have a Facebook feed full of title-only posts that arent made for the Facebook network. Automating a sharing schedule requires controls to be successful. To share old posts, you need a pre-publishing system that has serious controls. You need controls to: Specify how often Determine which categories of content are shareable  (latest news categories are completely irrelevant a week later) Plan date ranges Customize the content for individual social networks Without those controls, youre  merely auto-publishing  your own spam to your followers. 2. Pre-publish curated content. Pre-publishing curated content is an ideal fit. But first, let me sell you on content curation. Im a big believer in content curation. There is a ginormous, cyclopean, behemoth, mammoth, whale-sized amount of content pumped out  every day. Helping your audience find the good stuff is part of your job. Curating that good content means having a system and the tools to sift through and find that good stuff thats out there. Then you can share that on your social media. Content curation  is an art, though. Theres even a Curators Code on how to do it right. Manifestos have been written about the importance of the content curator. So this is a big deal. Its not enough to churn out massive amounts of content related to your niche. The goal isnt to publish 1,000 tweets a day and get unfollowed by people tired of seeing their news feeds full of mindless publishing. When it comes to curated content, what you share has to be good, useful, and unique. Your goal is always to give your audience the best. And that means you have to go through a lot of content, both good and bad, to find that best. Sharing low-grade content turns off your audience entirely, even if you mix it with your great content. Why bother with pre-publishing curated content on social media? Curation works its artful wonders in three ways: Not a self-centered jerk. Sharing others content assures people youre not just a personal PR machine, interested in yourself and your brand only. Expanding your own network. When you share content you find on your social networks, the creators of the content will notice and engage with you. Boom. Bigger network. You are helpful. Sharing other content sends  a message that youre not always on the hard-sell, that you actually want to help your followers  save time and find good content. A reputation for being helpful is good. People refer other people to you. Content  curation and pre-publishing are a good fit because finding that great content can be extremely time-consuming. The idea that you have to repeat the process throughout the day to avoid publishing all at once is unpleasant. With pre-publishing- whether youve built a collection of reliable feeds in your RSS reader that you read each morning, or are turning to an app like Swayy- finding content doesnt have to suck up all the time in the day. Content curation tools like Swayy help you find relevant content and share it with your network. You can do it once and set the publishing to drip out over time. Pre-publishing tools help  you stop multitasking and set aside a chunk of time to find and create content that youll publish. Buffer is a popular app for content curation because it allows you to build a queue of found content that drips out over time. You can fill up your queue in the morning and youre set for the day. Use Buffer to build a queue of curated content you can drip out over time. Any tool or  system that saves time  while helping  you to share great content is a good fit for pre-publishing. 3. Auto-publish auto-generated content. Some folks dont like the idea of any form of pre-publishing, even if it has been created and planned by a human. Fair enough, though I disagree. However, allowing automaton to completely find, curate, generate, and publish is a step too far. When you start mixing auto-generated publishing with auto-publishing, youre bordering on being a Grade A spammer. This seems harsh, but hear me out. A social media feed is to feed, not poison.  You should never add to the content noise. As a content marketer, youre trying to cut through  the noise for your audience. Taking yourself out of the publishing equation entirely is the wrong approach. A social media feed is to feed, not poison.  You should never add to the content noise.What not to do with auto-publishing social media content Lets use Paper.li as an example of auto-generated and auto-published content. Paper.li is one of many apps that finds, publishes, and promotes engaging content from across the web. Youve likely seen them in your Twitter feed. They say something like The Content Marketer Daily is out! followed by several Twitter usernames and a link. Paper.li aggregates content based on user settings. There are some unhappy followers out there that dont like seeing the tweets, dont think they have value, or are upset when content is attributed incorrectly. In my run-in with Paper.li, a health insurance brand included my content because I mentioned them in a tweet but unfortunately, I mentioned them unfavorably. Oops. They just promoted negative content about themselves because of automation. Paper.li (and other truly automated sans-human systems) do the best they can, but they cannot filter perfectly, understand context, or really know what is good content. As I said in my blog post about Paper.li: Paper.li assumes that making it easy to aggregate is a good idea, but the ease of setting up a Paper.li account means people do it carelessly. They add to the content noise instead of lessen it. - @JulieNeidlinger Social media is about being social, i.e. interaction between humans. Completely using automated methods to find, curate, assemble, and publish is interaction between a human and a machine. Its not social at all. My question for anyone relying heavily on both auto-generated and auto-published social media content is: What is your goal with social media? To keep your feeds full, or to actually build an audience? Do you use Paper.li? Has it been successful for you? What are your thoughts about similar automated systems? 5 Keys To A Successful Social Media Pre-Publishing Plan Weve all seen (and probably participated in) bad social media automation. Bad auto-generated and auto-published social media content follows the spray and pray method, in which you send out as much social content as possible, and pray something takes root. This is a complete waste of your time, your money, and super abusive of your audience. Smart social media pre-publishing always starts with you, the human, in the planning and creating. It only relies on automation when it comes down to scheduling publishing times. Your social media publishing plan- and the tools you use- needs to be able to do a few things: 1. Publish in the moment. This must be part of your plan, and the tools you use need to allow for it. Breaking news, important updates, event, or theme changes, reactions to conversations- these are all reasons when you need to be able to use social media in the moment. 2. Share your content- and others content. You must be able to easily share your own content as well as the curated content youve found. 3. Easily pull or reschedule scheduled content. There are times when you want to be able to look at the content for the day and stop it from publishing. National disasters or other events that might make your otherwise benign content inappropriate make it super important that you can easily cancel, postpone, or reword scheduled content. Blogger Matt Heindl outlines what he considers the best approach to take for  scheduled tweets when a disaster or tragedy strikes: Pause all outgoing posts on all platforms immediately. Pause the use of any auto-Tweet tools so no scheduled or auto-optimized Tweets are delivered until review. Pause all Twitter and Facebook paid media. This will help you  avoid any sponsored stories or Tweets to appear next to news of the events or simply crowded consumers’ feeds during times of panic or mourning. After youve done that, Heindl recommends that you: Pause all scheduled outgoing posts to Twitter, Facebook, and LinkedIn for a reasonable time. 12–24 hours at minimum. Reschedule anything that could be remotely controversial or emotionally specific to the issue at hand. Scan the next week’s social posts on all  platforms for content containing any potential puns, associations with the event or other potential ways your marketing could be associated with capitalizing or making light of the events. Your social media pre-publishing tool should let you easily see the messages going out on a specific  day so you can halt, review, and reschedule if needed. 4. Customize messages for different networks. Imagine that you send the same social message out to all networks, at the same time. How delightful for your audience that follows you on Twitter, Facebook, and LinkedIn to see the exact same update at the same moment. That really makes an audience feel special and loved. #sarcasm Its a good idea to not blast all your networks at the same time. But definitely do not do that with the same content.

Corporate Governance Essay Example | Topics and Well Written Essays - 2500 words

Corporate Governance - Essay Example This notion of corporate governance is similar with the explanation provided by Cadbury (1992). Fine corporate governance is linked with a lesser cost of capital, elevated returns on equity, better efficiency, consideration of the roles and responsibilities of the Board of Directors, integrity and ethical behaviour, disclosure and transparency and more constructive handling and equitable treatment of each and everyone of the shareholders in a firm such as respect for the rights of shareholders and recognition that the company has legal and other obligations to all legitimate stakeholders (Claessens, 2006), unlike in this case study. David and Victoria are the directors of the Becksville Limited and own between them sixty five per cent of the shares. There are two other shareholders who take little or no part in the running of the company. Both David and Victoria are also the directors of Worldspice Limited which is a company, like Becksville Limited, that deals with sporting and entertainment activities. Worldspice Limited went into a creditors voluntary winding up and there is a substantial deficit such that the creditors expect no more than 10 pence in the pound. Worldspice Limited had become insolvent mainly as a result of many speculative investments in attempting to develop the company’s activities. This speculative attitude was also adopted by David and Victoria in the running of Becksville Limited and this company has suffered losses resulting in the company being unable to pay a dividend for the past three years. David and Victoria have taken  £25,000 per year each by way of Directors remunerat ion during this period. David and Victoria have also in 2004 and 2005 made considerable donations amounting to  £100,000 to various charities. The minority shareholders of Becksville Limited have now discovered that David and Victoria in June 2005